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Navigating Buzzwords & Techlash: What to Expect in 2022

Buzzwords of 2022: What to Expect and How to Navigate Them

Every year, new buzzwords emerge that dominate the headlines and conversations of various industries. These buzzwords often shy away, leaving behind a legacy that seeps into our daily lives.

In 2022, we expect to hear a lot about “

Shrinkflation,” “

The Great Resignation,” “

Quiet Quitting,” and “

Quiet Firing.” This article aims to explain what these buzzwords mean, how they came about, and how they might affect us.


Shrinkflation refers to the practice of reducing the size or quantity of a product while maintaining its price point. This phenomenon is a direct result of inflation, which is the rise in prices of goods and services.

Inflation can occur due to various reasons, including a decrease in the purchasing power of currency, increased demand for goods and services, and a decrease in the supply of resources. When companies experience inflation, they raise the price of their products to maintain their profit margins.

However, raising prices can also lead to decreased sales, as consumers seek out cheaper alternatives. To avoid losing customers, companies are forced to reduce the sizes of their products while keeping their prices the same.

This tactic can be deceiving and may trick consumers into thinking they are getting the same value for their money as before.

The Great Resignation

The pandemic has forced many people to reevaluate their priorities and what they want out of their work lives.

The Great Resignation is a term coined to describe the mass exodus of employees from their workplaces due to factors such as dissatisfaction with their jobs or a desire for remote work.

This trend may lead to a talent shortage for companies struggling to fill key roles and retain employees.

The Great Resignation is also partly driven by the rise of “employee values.” Many workers today prioritize flexible schedules, work-life balance, and the ability to work remotely over high salaries or job security. Companies that recognize and prioritize these employee values may have more success retaining their workforce and attracting new talent.

Quiet Quitting

Quiet Quitting is a trend that has gained popularity among younger employees who use social media platforms such as TikTok to share their experiences with toxic work environments. With

Quiet Quitting, employees opt to leave their jobs without giving their employers any notice or explanation.

Instead, they announce their resignation on social media, often via a TikTok video, highlighting the negative aspects of their work culture.

Quiet Quitting can be harmful to both employees and businesses as it can lead to a breakdown in trust and communication between the two parties. Employers may struggle to understand why their employees chose to leave, and employees may burn bridges with employers who could potentially serve as important references for their future careers.

Quiet Firing

Quiet Firing refers to the practice of secretly terminating an employee without notifying them or providing any explanation. This term has gained traction due to a series of viral TikTok videos where employees share their experiences of being “quietly fired.” These employees often report poorly defined or exceptionally high expectations from their managers, leading to their termination.

Quiet Firing can be a symptom of a toxic work culture where employers may not provide clear expectations or feedback to their employees.

Quiet Firing can lead to feelings of betrayal and distrust among employees who may not understand why they were let go.



Metaverse is a term used to describe a virtual world where people can work, socialize, and interact with each other in a simulated environment. This area relies on advanced technologies such as virtual reality (VR) and artificial intelligence (AI) to create a shared space that allows people to interact with each other in new ways.


Metaverse has already impacted various industries, including gaming and social media. It allows people to connect and engage with others in real-time from anywhere globally.

In the future, the

Metaverse could become an integral part of everyday life, allowing us to do everything from attending virtual concerts to touring real estate properties.


Non-fungible tokens (

NFTs) are digital assets that use blockchain technology to verify their unique identity code, effectively proving ownership of the asset.

NFTs are often used to authenticate digital art, music, and other online content.

NFTs have gained popularity due to their ability to provide a sense of scarcity, uniqueness, and authenticity to digital assets in an otherwise infinitely reproducible online space. While some people view

NFTs as a passing fad, others see them as an opportunity for artists to earn revenue by proving ownership of their creations.

In conclusion, understanding these buzzwords is crucial in navigating the changes and trends that will shape 2022 in various industries and workplaces. While some of these buzzwords may be fleeting, understanding their roots and implications can help us better appreciate the impact they will have on our daily lives.

The Power and Responsibility of Tech Companies: Understanding the Techlash Phenomenon

The rapid technological advancements of the last few decades have given rise to a tech industry that wields significant power and influence over our daily lives. From the social media platforms we use to stay connected with friends and family to the devices we rely on for work and entertainment, technology is pervasive and ubiquitous.

However, this rising power has also brought about growing concerns around privacy, political manipulation, and societal anger, resulting in a phenomenon known as Techlash. In this article, we will explore the roots of Techlash and why it is crucial for tech companies to understand their responsibilities to users.


Techlash refers to the growing backlash against technology companies for their perceived mishandling of users’ privacy, their spread of misinformation, the use of their platforms to sow division and propagate hatred, and their impact on economic and social inequality. The term first gained traction in the wake of the Cambridge Analytica scandal, which revealed the extent to which Facebook was being used to manipulate users’ political beliefs during the 2016 US Presidential election.

Since then, Techlash has spread to encompass other technology giants such as Google and Amazon, who have also faced criticism over their handling of users’ data and questions over their impact on wider societal issues such as inequality and climate change.

Privacy Concerns

One of the central themes of Techlash is the growing concern around users’ privacy. Technology companies often collect vast amounts of personal data from their users, which they then use for advertising purposes, to improve their services, or for other reasons entirely.

While companies often have privacy policies in place to protect user data, recent data breaches and lapses in data handling practices have led to growing concern among users. This concern is heightened by the lack of legislative and regulatory frameworks around data privacy, particularly in the United States, which has no national data protection laws.

Political Manipulation

Another significant issue contributing to Techlash is the influence of technology companies on politics and political discourse. Social media algorithms have been shown to amplify content that is already popular, leading to echo chambers and a lack of diverse viewpoints.

In turn, this can lead to the spread of misinformation and the radicalization of certain segments of society. Furthermore, the use of micro-targeted advertising by political campaigns has raised concerns around the ways in which technology is being used to influence political outcomes.

Tech companies have come under fire for their lack of transparency and accountability in these areas, with calls for stricter regulation to limit the use of these technologies in political campaigns.

Societal Anger

The impact of technology on social and economic inequality has also contributed to Techlash. Technology companies have been accused of contributing to the widening gap between the rich and poor, as well as exacerbating issues like the gig economy, which often puts vulnerable workers at risk.

Moreover, the social media platforms that technology companies provide have also been blamed for the rise of hate speech, bullying, and other forms of online harassment. This has led to calls for stronger measures to protect users from such behavior, including increased content moderation and the implementation of user empowerment tools.

Impact on Tech Companies

The Techlash has significant implications for technology companies. The blowback from users has led to increased scrutiny from regulators and lawmakers, with companies like Facebook and Google facing antitrust investigations and calls for greater regulation.

In-turn this is leading to increased expenses and lower revenues for these tech companies. Moreover, the negative publicity and lack of trust in these companies’ brands are starting to erode their user base.

With people becoming more cautious about using social media platforms and other technologies, companies will need to be proactive in addressing these concerns to prevent further erosion of their user base.


The Techlash phenomenon shows no signs of slowing down, highlighting the growing concern of global citizens concerning the role and responsibilities of technology companies in modern society. For tech companies, it is critical to address these concerns and commit to more transparent practices surrounding data handling, content moderation, and political influence.

It is crucial to strike a balance between innovation and accountability, which can help strengthen their users’ trust and avoid further backlash in the future. In conclusion, the Techlash phenomenon reflects the growing concerns over the power and responsibility of technology companies.

Issues surrounding privacy, political manipulation, and societal inequality have contributed to a negative backlash from users and increased scrutiny from regulators. Technology companies need to address these concerns and commit to transparency and accountability practices to prevent further damage to their user base and brand image.

The main takeaway is that technology companies need to balance innovation with accountability to strengthen users’ trust and avoid Techlash in the future.

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