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Navigating the New Car Shortage: How to Secure the Best Deal

The COVID-19 pandemic has affected numerous aspects of our daily lives, and the automobile industry is no exception. In recent months, there has been a shortage of new cars available for purchase in the market, leading to an increase in prices for new vehicles.

This article will delve into the factors contributing to this shortage and the impact on buyers, including those who are affluent and those with no other choice.

Increase in Price for New Vehicles

Many buyers are now paying more than the manufacturers suggested retail price (MSRP) or even above the sticker price for new cars. This has resulted in record-high prices for vehicles across many brands and models.

Although some buyers may be willing to pay extra for the car they want, the vast majority of people are now forced to pay a higher price or wait indefinitely for an available car.

Factors Contributing to Shortage

There are several factors contributing to the shortage of new cars available in the market. One of the main reasons is the supply-chain disruptions caused by the COVID-19 pandemic.

The pandemic has resulted in worldwide restrictions and lockdowns, which have affected the production and delivery of raw materials, parts, and components needed by car manufacturers. Additionally, the shortage of microchips has also affected the industry.

Car manufacturers require these chips in the vehicles’ various systems, including brakes, entertainment systems, and more. However, due to the increase in demand for electronics and semiconductors worldwide, chip manufacturers could not keep up with the automobile industry’s demand, causing a delay in production.

In an attempt to limit the spread of COVID-19 infections, many car manufacturing plants also had to shut down temporarily. This caused a delay in car production and delivery, leading to further reductions in availability.

The automobile industry has also been affected by the shortage of workers. Many factories reopened to carry out production, but many workers were hesitant to return due to safety concerns or restrictions on travel.

This has led to a reduction in efficiency and productivity across production facilities, resulting in a slower rate of production and delivery.

Affluent Consumers Willing to Pay More

Affluent consumers are typically willing to pay more to get the car they want, which has led to some models having waiting lists. Some of these buyers are more interested in purchasing the latest vehicle model than in being frugal, making them less sensitive to price changes.

However, with the current automotive industry situation, even the affluent are also paying above the MSRP, albeit with less reluctant buyer’s remorse.

Individuals Forced to Pay More

On the other hand, many buyers don’t have much of a choice. With public transportation still being regarded as an unsafe option and limited ride-sharing options, cars remain the most viable transportation option in many areas.

In addition, many workers need a car to commute to work, and the increase in prices for new cars is often not affordable by the vast population. This has left many people in unfavorable scenarios, either forced to pay exorbitant prices or to delay the purchase of a new car.


The shortage of new cars in the market and the resulting increase in prices have been caused by a combination of factors, including supply chain disruptions, plant shutdowns, a scarcity of materials and components, and a lack of workers. This situation has forced buyers to pay significantly more than the MSRP to obtain new cars.

While those with disposable income can afford to pay more for the car they want, others without a choice have been forced to spend more on essential transportation. The automobile industry faces many challenges to get back to pre-pandemic levels, but for now, buyers are left with little to no recourse in the face of skyrocketing prices.

The process of buying a car can be exciting, but it can also be overwhelming, especially in today’s market. With a shortage of new cars available and increased prices, buyers need to do their research to secure the best deal possible.

This article will cover tips for car buyers to get the best deal, including being flexible in vehicle choice, expanding geographic search, negotiating other features, getting the maximum trade-in value, and moving quickly to snag the car.

Be Flexible in Vehicle Choice

One of the best ways to get a good deal on a new car is to be flexible in your vehicle choice. The more options you consider, the more likely you are to find a great deal.

This might include looking at different types of cars, brands, and models. It’s also essential to keep an open mind about factors such as color and additional features that you may not necessarily need.

Being open to all types of vehicles will ensure you are not limiting your options and will help increase your chances of finding a better deal.

Expand Geographic Search

One of the best ways to find a good deal on a new car is to cast a wide net. If you find that the local market does not have the inventory you’re looking for, consider expanding your search area.

You might find better prices in larger cities or areas with more significant competition between car dealerships. Do your research on dealerships and find ones that offer the vehicles you’re interested in and are more likely to have discounts or deals available.

Negotiate Other Features

When negotiating the price of a new car, it’s vital to remember that you don’t have to limit yourself to just the asking price. Dealerships often offer additional features, such as warranties, service contracts, protection packages, or dealer-installed accessories that can be negotiated to sweeten the deal.

Often, the dealership will be more willing to negotiate on these extra features, particularly if they see that you are a serious buyer.

Get Maximum Trade-In Value

Another way to save money when buying a new car is to get the highest possible trade-in value for your old car. Research and compare trade-in value estimates from various price guides, such as Kelley Blue Book,, and others.

It is also recommended that you get a few appraisals from the dealership, other dealerships, and even online offers to provide a better chance of getting the highest value for your trade-in.

Move Quickly to Snag the Car

With a shortage of new cars available, it’s essential to act quickly when finding a good deal. If you find the car that you want at a fair price, contact the dealer immediately, and try to lock in the price.

With the increased demand and reduced inventory, it is essential to act quickly to ensure you get the best possible deal, and you don’t lose the car to another buyer.


By using the tips outlined above, car buyers can increase their chances of finding a great deal and save money on a new car purchase. Remember to be open and flexible when considering your vehicle choices, expand your search, negotiate other features, get the best possible trade-in value, and act quickly to snag the car.

These strategies can all help ensure that you get the most out of your new vehicle purchase in today’s challenging marketplace. In summary, the shortage of new cars and the subsequent price increase is a result of supply chain disruptions, plant shutdowns, and a shortage of workers due to the COVID-19 pandemic.

The increasing vehicle prices are forcing both affluent consumers and those with no choice to pay over the MSRP, leaving many buyers with limited options. To secure the best deal on a new car, buyers should expand their vehicle choices, cast a wide net in their search, negotiate other features, get maximum possible trade-in value, and act quickly as there are fewer cars available.

By employing these strategies, buyers can ensure that they obtain the best deal possible in today’s challenging marketplace.

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