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Surviving the SNAP Cuts: Impact on Low-Income Families and Businesses


The Supplemental Nutrition Assistance Program (SNAP) is a government-run program that provides food aid to millions of low-income individuals in America. Individuals and families who qualify for the program receive an electronic benefit transfer (EBT) card that can be used to purchase food at participating retailers.

Unfortunately, due to the COVID-19 pandemic, the SNAP program had to offer emergency benefits to ensure individuals and families had enough food to eat. However, with the pandemic subsiding, the emergency benefits are set to expire, and many SNAP recipients are left wondering how this will impact them.

Impact on SNAP Recipients

People who rely on SNAP benefits to put food on the table may feel the impact of the end of emergency benefits most acutely. For many families, SNAP benefits have constituted a significant portion of their food budget, and cutting them off abruptly could mean that they will struggle to cover their grocery expenses.

Without the extra funds provided through the emergency benefits, SNAP recipients may find themselves having to choose between essential bills like rent and utilities and feeding themselves and their families.

Economic Impacts

The end of emergency SNAP benefits is expected to have far-reaching economic implications, especially for grocery stores, dollar stores, and farmers’ markets. With the reduction in funds, there is a possibility that SNAP recipients will have to find cheaper food options, which could result in fewer sales for grocery stores and farmers’ markets that depend on SNAP sales.

On the other hand, dollar stores that offer affordable grocery options may see an increase in SNAP sales.

Increased Sales Due to Enhanced Benefits

Over the past year, the emergency SNAP benefits have resulted in increased sales for retailers and food and beverage makers. The additional funds have allowed SNAP recipients to buy more food, giving food manufacturers and retailers a boost in sales.

The end of these benefits could result in a decrease in purchases, meaning a reduction in sales for these retailers.


The proposed SNAP restrictions by the US Department of Agriculture (USDA) include food choice limitations and potential loss of sales for grocers and farmers’ markets. The following outlines some of the potential impacts of the proposed changes.

Farmers’ Markets and Grocers Affected

Proposed SNAP restrictions could lead to limited food access for low-income individuals in areas with fewer grocery stores. The USDA is proposing restrictions on where SNAP recipients can use their benefits, which could result in lower sales for grocers and farmers’ markets.

The proposed changes would limit SNAP recipients’ access to farmers’ markets, which often provide access to fresh fruits and vegetables in areas where grocery stores are scarce.

Potential Food Choice Limitations

The USDA is currently considering restricting SNAP recipients’ food choices to only healthy items. This would include a ban on sugary drinks, candy, and snack foods deemed unhealthy.

The proposed changes will make it harder for SNAP recipients to purchase items they may rely on and prefer. While the restrictions aim to encourage healthy eating, it could limit food choices for SNAP recipients who are already facing financial difficulties.

Support for Grocers

The USDA has proposed incentives and the use of technology to help grocers and farmers’ markets serve SNAP recipients and keep their businesses afloat amidst the proposed changes. One of the proposed incentives is to offer financial rewards to retailers and farmers’ markets who participate in the program.

The rewards could be used to help grocers and farmers’ markets purchase equipment necessary to accept EBT payments and implement new technology that makes the process quicker and more efficient.


The end of emergency SNAP benefits and the proposed restrictions signal a shift in the government’s approach to food aid for low-income individuals. While the proposed restrictions aim to encourage healthy eating, they could lead to limited food options and potentially lower sales for grocers and farmers’ markets.

The proposed incentives and implementation of new technology could help alleviate some of the stress felt by retailers and farmers’ markets. Regardless of the outcome, it is essential to ensure that low-income individuals and families have access to healthy, affordable food options.


The Supplemental Nutrition Assistance Program (SNAP) provides essential support to millions of low-income individuals in the United States. Retailers and grocers that participate in the program rely on SNAP purchases as a significant source of revenue.

The recent announcement of the ending of emergency SNAP benefits and proposed restrictions may have a significant impact on businesses that rely on SNAP revenue.

Reduced Business for Grocers

The reduction of SNAP benefits could result in decreased business for grocers that participate in the program. According to a report by the Urban Institute, low-income households spend about one-third of their monthly food budget on SNAP purchases.

The reduction or loss of SNAP promises will likely lead to less revenue for grocers offering food to SNAP recipients. This decrease in sales could result in job losses, reduced investments, and, in some cases, the closure of grocery stores in low-income areas.

Impact on Dollar Stores

Dollar stores, such as Dollar General and Dollar Tree, have seen increasing sales due to an influx of SNAP recipients using EBT cards to purchase food. In a report by Coresight Research, roughly 20% of SNAP households visit dollar stores, making them the fastest-growing retail segment among SNAP shoppers.

The proposed SNAP restrictions could have a significant effect on sales for dollar stores, resulting in less revenue for the companies.

Need for Outside Support

With low profit margins in the grocery industry, even small fluctuations in SNAP sales could result in significant financial setbacks for businesses. Many small, local grocery owners have depended on SNAP purchases for financial stability.

In addition to government incentives, outside support has become increasingly necessary to help sustain small grocery businesses. The National Grocers Association has called on the government to incentivize small grocers and expand the availability of loans and grants to help businesses make prudent decisions when their revenue takes a hit.


The government has responded in various ways to the proposed budget cuts and restrictions affecting the SNAP program.

Potential for 2023 Farm Bill

The USDA sets the rules and restrictions for the SNAP program, and those rules are primarily determined during the Farm Bill’s legislative process. The 2023 Farm Bill is already in the works, with discussions of potential changes to SNAP underway.

Some legislators are considering expanding the types of food that can be purchased with SNAP benefits, while others are looking to limit the items that can be purchased with SNAP benefits. The debate will continue over how to create more nutritional options for SNAP recipients while also addressing concerns surrounding cost and options.

Calls for Expansion in Rural and Low Food Access Communities

One proposed solution to help sustain businesses that serve SNAP recipients is to encourage the growth of grocery stores and markets in rural areas and low-income urban communities. Stephanie Johnson, the Senior Vice President of the National Grocer’s Association (NGA), has specifically called for increased incentives for small grocers to take on the risks associated with expansion.

Government-sponsored programs, such as the Healthy Food Financing Initiative, have focused on supporting rural grocers. Such programs can incentivize private investment in small grocery chains to support sales in low-income areas.

Technology Implementation for EBT Payments

The implementation of technology-driven solutions has been one proposed solution to address SNAP restrictions. Among them is the move to expand the use of technology-driven EBT payments.

Recent studies showed that SNAP users were more likely to enroll in digital payment platforms, moving away from archaic methods of SNAP payments. Implementing technology-backed solutions will make the whole process easier, more efficient while revenue for retailers is increasing.

This will contribute greatly to the sustainability of small business owners participating in the SNAP program.


The proposed SNAP restrictions and the end of emergency benefits could have far-reaching and potentially detrimental effects on the millions of Americans who rely on the program to access food. The losses would not only be felt by individuals, but by businesses as well, with fewer SNAP recipients leading to reduced sales and revenue.

Calls for government incentives and technology-driven solutions, along with expansion to rural areas and low-income neighborhoods, can help to address the impact of the proposed changes and support businesses that serve SNAP recipients. These changes, however, need to go hand in hand with ensuring the provision of healthy and nutritious food choices for all Americans and preventing the rise of food insecurity among low-income individuals.

In conclusion, the Supplemental Nutrition Assistance Program (SNAP) provides essential support for millions of low-income individuals while also contributing significantly to the revenue of retailers and grocers. Nonetheless, the recent proposal to end emergency SNAP benefits and impose restrictions on food choices could have detrimental effects on those who depend on the program, especially with limited access to healthy and nutritious foods.

The program’s survival requires innovative solutions that increase funding, implement technology-driven solutions, expand to rural areas and low-income neighborhoods, and incentivize small grocers and markets. Government and private sectors must understand the importance of supporting the SNAP program and its participants to maintain healthy food access and prevent the rise of food insecurity among low-income individuals, regardless of the budget cuts and restrictions imposed on the program.

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