Need That Money

The Financial Side of Olympic Athletes: Earnings and Endorsements of Alex Morgan Simone Biles and Megan Rapinoe

The Olympics is the worlds biggest sporting event, attracting millions of viewers from around the world as athletes from different countries come together to compete in various events. Apart from the glory and recognition that comes with winning a medal, there are also financial implications involved for those who participate in the Games.

In this article, we will explore the financial side of the Olympics, as well as take a closer look at some of the athletes who have been able to turn their athletic prowess into thriving businesses.

Monetary Rewards for Medalists

Winning a medal at the Olympics is no mean feat, and for some athletes, the financial rewards are significant. The International Olympic Committee (IOC) offers cash rewards for medal winners, with gold medalists receiving the highest payout.

For the Tokyo 2020 Olympics, the IOC offered $37,500 for gold, $22,500 for silver, and $15,000 for bronze. While these amounts may seem paltry compared to the millions of dollars that some athletes earn from endorsements and sponsorships, the rewards are still attractive to many athletes, especially those from countries that do not have robust sports funding structures.

In many cases, the cash prizes received by athletes are shared with their families and coaches, who have invested time and resources in supporting their Olympic dreams.

Expenses for Athletes

Participating in the Olympics is not cheap, especially for athletes who come from countries that do not have robust sports funding structures. The cost of training, traveling, and participating in international competitions can add up quickly, leaving many athletes struggling to make ends meet.

For this reason, many athletes turn to fundraising platforms to help cover their expenses. Fundraising platforms like GoFundMe allow athletes to create a campaign where they can solicit donations from friends, family, and well-wishers.

In many cases, athletes offer rewards or incentives to donors, such as signed merchandise or exclusive access to post-Olympic events. The success of these campaigns varies, but in some cases, athletes have been able to raise significant amounts of money to support their Olympic goals.

Endorsement Deals for Celebrity Athletes

For some Olympic athletes, the financial rewards go beyond medal payouts and fundraising. Marketable athletes like

Alex Morgan, Simone Biles, and Megan Rapinoe have been able to turn their success on the field into lucrative endorsement deals that bring in millions of dollars each year.

These deals come from various sources, including sports brands like Nike and Adidas, consumer goods brands like Coca-Cola and Procter & Gamble, and automotive brands like Volkswagen. The endorsement deals signed by these athletes are often heavily negotiated, with a team of lawyers and agents involved in the process.

Apart from the financial rewards, these deals can also provide athletes with exposure to new audiences and help to elevate their personal brands. In some cases, successful endorsements can lead to other business opportunities, including book deals, speaking engagements, and TV appearances.

Alex Morgan

Alex Morgan is a standout soccer player who has made a name for herself both on and off the field. As of 2021, Morgans net worth was estimated at $3 million, with the majority of that coming from her soccer salary and endorsement deals.

Morgans salary is reported to be around $450,000, but her endorsement deals with brands like Nike, Volkswagen, Coca-Cola, and AT&T bring in significantly more. Apart from her endorsement deals, Morgan has also built a following as an author and motivational speaker.

Her book, Breakaway: Beyond the Goal, chronicles her life story and provides insights into the mindset and habits required for success as an athlete. Morgans motivational talks have also been well received, and she has spoken at various events around the world.

Corporate Partnerships

One of the key factors that have contributed to Morgans success as a brand is her corporate partnerships. Her partnerships with brands like Volkswagen and Nike have been long-running and highly visible, with Morgan frequently appearing in commercials and advertising campaigns.

These partnerships have helped to elevate Morgans personal brand and provided her with opportunities to reach new audiences outside of soccer fans. Apart from her corporate partnerships, Morgan has also worked with various non-profit organizations around the world, including UNICEF and the United States Soccer Foundation.

Through these partnerships, Morgan has been able to use her platform to give back to causes that are important to her, including education and equal opportunities for women. By doing so, she has been able to build a brand that is not just about soccer but also represents values like fairness, equality, and social responsibility.


In conclusion, the financial side of the Olympics is complex and multifaceted, with athletes from different countries and backgrounds experiencing varying levels of financial rewards. While winning a medal remains the ultimate goal for most athletes, the financial incentives associated with participating in the Olympics are also significant.

For marketable athletes like

Alex Morgan, the financial rewards go beyond medal payouts and sponsorships, with opportunities for business partnerships and non-profit engagement also available. Regardless of the financial rewards, however, the Olympics remain an incredible platform for athletes to showcase their skills and inspire people all over the world.

Simone Biles is a four-time Olympic gold medalist and a highly acclaimed gymnast. She is widely regarded as one of the greatest gymnasts of all time based on her performance at various national and international competitions.

However, in recent years, the focus has shifted from her excellent track record in the sport to her vocal advocacy of mental health issues. This advocacy has had an impact on her endorsement deals and overall financial profile.

Mental Health Issues and Endorsements

In 2021, Simone Biles made headlines when she withdrew from several events at the Tokyo 2020 Olympics due to mental health concerns. The decision was a controversial one, with some casting doubts on her commitment to the sport.

However, the public response was largely positive, with many people, including other athletes and celebrities, applauding her for prioritizing her mental health. This stance had an impact on the endorsement deals Biles had.

Some sports brands have been hesitant to associate with athletes who speak out on controversial issues, but Biles’s advocacy for mental health has not diminished the number of deals she’s been able to secure. Biles has continued to sign endorsement deals with brands like MasterClass and Facebook Watch, which offer learning opportunities through online videos.

Corporate Sponsors

Simone Biles has also signed contracts with several global brands. In recent years, she has been a brand ambassador for Uber Eats, United Airlines and Visa.

Biles’s contract with Visa is one of the most lucrative athletic endorsements in history. In 2021 alone, she reportedly earned a whopping $6 million from the brand.

Visa’s partnership with Biles includes advertisements, promotional events, and merchandise collaborations. In 2021, the company released a limited edition Visa debit card featuring illustrations of Biles, which was an immediate hit with collectors.

Megan Rapinoe has also made a name for herself beyond her successful soccer career. She is a two-time Olympic gold medalist, a FIFA Women’s World Cup champion and a vocal activist for LGBT rights.

Rapinoe’s outspokenness on political and social issues has brought new attention to her endorsements as well, helping her to secure deals with global brands.

Rise to Fame and Earnings

Megan Rapinoe has had a remarkable career, rising from relative obscurity to become one of the most celebrated soccer players in the world. She first came to national prominence in 2011 when she helped the United States reach the final of the Women’s World Cup.

Fast forward to 2019, and she would lead the team to their fourth World Cup title, earning a share of the prize money as well as a lucrative book deal. Rapinoe has continued to earn income since her World Cup triumph, regularly making appearances as a television commentator, motivational speaker and brand ambassador.

She has reportedly earned six-figure fees for speaking engagements and has expressed her desire to inspire change and be a role model for women worldwide.

Corporate Endorsements

Megan Rapinoe has established herself as a brand along with her impressive soccer career. Her endorsement deals with brands such as Budweiser, Visa, and BodyArmor have augmented her wealth.

These brands are not only associated with soccer industry but are also a part of Rapinoe’s political activism and humanitarian work. In 2021, Visa released a commercial featuring Rapinoe, which advocated for gender equality in soccer.

Rapinoe’s contract with BodyArmor was similarly tied to an advocacy campaign for racial justice. The campaign featured Rapinoe and other athletes of color, rallying for change and promoting diversity and inclusion.


In conclusion, Simone Biles and Megan Rapinoe are two exceptional female athletes who have used their platforms to advocate for important issues while maintaining their success on the field. Biles’s advocacy for mental health has not diminished her potential for endorsement deals, while Rapinoe has shown that she can be more than just a soccer player by also being a multifaceted public figure actively involved in political and humanitarian matters.

These women have proven that being a celebrity athlete is not just about winning games, but also promoting social and cultural development through powerful advocacy and endorsements. In this article, we explored the financial side of being an Olympic athlete, focusing on the earnings and endorsements of

Alex Morgan, Simone Biles, and Megan Rapinoe.

Despite their contrasting athletic backgrounds and advocacy work, these athletes have all leveraged their success to earn significant income through various endorsement deals and brand collaborations. Their partnerships with global brands reflect a broader diversity and inclusion effort, emphasizing the importance of using their platform to impact positive change.

Overall, these female athletes have shown that one can be a successful celebrity athlete while also actively promoting social justice and humanitarian values.

Popular Posts