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Transforming Business: How Netflix IBM and Apple Reinvented for Financial Success

Companies must constantly adapt to stay ahead of their competition in today’s rapidly changing business landscape. The key to success is being able to evolve and reinvent oneself to meet the ever-changing demands of the market.

This article will highlight six companies that have successfully transformed themselves through reinvention and rebranding efforts. 1) Reinvention of Companies to Stay Competitive:


Netflix was originally known for its DVD rental service, but it transitioned into the online streaming platform.

This move proved to be a game-changer for the company’s financial success. Today, it has over 200 million subscribers across the globe, making it one of the biggest names in the entertainment industry.


IBM’s hybrid cloud strategy has enabled it to stay ahead of its competitors in the technology sector. Its use of artificial intelligence has also helped to transform itself in recent years.

The company’s revenue increase is a testament to its success in adapting to the changing market. Amazon:

Amazon was initially an online bookstore, but it quickly evolved into a provider of various other products.

Over time, Amazon diversified its product offering to include groceries, electronics, and other household items. Today, Amazon is one of the biggest online retailers, with a market capitalization of over $1.5 trillion.

2) Successful Rebranding of Companies:

Old Spice:

Old Spice faced a challenge when its brand image became outdated and unappealing to consumers. However, its ‘Swagger’ campaign changed all that.

Its humorous commercials and catchy jingles helped to give the brand a fresh and modern image. This rebranding effort was instrumental in turning Old Spice’s fortunes around, resulting in a significant increase in sales.


McDonalds faced competition from healthier fast-food chains and an increasing awareness of the importance of healthier eating habits. Its introduction of healthier options on its menu, like salads and fruit, helped the company appeal to a wider demographic.

However, the most significant change came with the introduction of the ‘All Day Breakfast’ menu, which boosted revenue significantly. Lego:

Lego was on the brink of bankruptcy in the 90s, but it managed to turn its fortunes around.

It invested heavily in designing and launching Lego Friends, which specifically targeted girls, breaking the stereotype that Lego was only for boys. Similarly, The Lego Movie, released in 2014, was a massive success, helping to further enhance the brand’s image and sell more products.


In conclusion, the business world today is highly competitive, and companies must continually evolve to maintain their competitiveness. The six companies highlighted in this article illustrate how successful reinvention and rebranding can positively impact a business, regardless of its size.

Through clever marketing, a willingness to take risks, and a penchant for innovation, these companies have managed to stay ahead of their competitors. By then providing a brief summary of the points in the main article, the reader can recall easily the information provided.

Companies in all industries can learn from these successful examples and embrace change to ensure long-term success.Companies that successfully reinvent or rebrand themselves often reap the rewards of financial success. In this article, we’ll take a closer look at Netflix, IBM, and Apple to explore the remarkable financial achievements they’ve accomplished after transforming themselves through their business strategy, rebranding, or both.

1) Netflix:

Netflix revolutionized the entertainment industry with its transition from DVD rentals to online streaming. The company’s stock price has surged since its reinvention, from $7.78 per share in 2007 to around $500 per share in 2021.

With over 200 million global subscribers and counting, Netflix has cemented its position as one of the most popular streaming platforms worldwide. A significant factor that has contributed to Netflix’s financial success is the company’s ability to create a loyal subscriber base through exclusive content.

Shows like Stranger Things, The Crown, and Narcos feature some of the top ratings on their platform, and having own the rights to shows and films provided Netflix leverage over its competitors. Additionally, Netflix has demonstrated innovation and flexibility in its business model by investing in production and creating other sources of revenue, such as licensing and merchandising.

For instance, the company’s original film, Bird Box, generated an estimated 80 million views within the first month of its release. This production served as proof that Netflix could deliver high-quality content that resonated with their audience.

2) IBM:

IBM’s reinvention story is not just about rebranding, but also about the company’s shift in emphasis towards the cloud and artificial intelligence. Since focusing on a hybrid cloud strategy, IBM’s cloud revenue grew by 14% to reach $6.5 billion in Q1 2021.

IBM’s total revenue increased by $1.2 billion, and 25 strategic deals worth over $1 million have been secured in the last quarter.

Through IBM’s hybrid cloud strategy, the company has found a way to capitalize on the benefits of a multi-cloud approach to computing while offering its customers the tools needed to optimize the performance of their infrastructure.

One key advantage of IBM’s hybrid cloud strategy is its ability to work with multiple cloud providers, allowing customers to avoid vendor lock-in and access to cloud-agnostic platforms.

IBM’s AI offering, Watson, has also played a crucial role in its transformation by providing cognitive computing that helps businesses manage large data volumes, detect patterns, automate operations, and make better business decisions.

As technology has increasingly become a critical business function, IBM’s digital business was one of the company’s most significant initiatives, accounting for approximately one-third of the company’s total revenue. 3) Apple:

Apple’s reinvention story began when Steve Jobs returned to the company in the late 1990s.

Apple started shifting its focus from desktop computers to a variety of mobile devices, such as the iPod, the iPhone, and the iPad. The company’s brand value has increased continuously since 2000, with a 13% year-on-year growth that stands at $263 billion as of 2021, according to Forbes.

Apple’s largest investment deal, in 1997, was with its archrival, Microsoft, who agreed to invest $150 million in Apple bonds. This investment helped Apple survive years of massive losses, allowing the company to become one of the wealthiest in the world.

Apple’s strength has consistently been its ability to differentiate itself as a luxury brand from price parity competitors. Apple’s strategic importance to the industry is evidenced by the plethora of applications and hardware solutions created by other industry players, such as accessory manufacturers and software developers.

Apple’s iOS platform is one of the largest ecosystems worldwide, with millions of developers creating apps and games.

The company continues to hold a considerable market share in the smartphone industry and has become an innovator in tech releases and hardware design.

The company’s latest addition, AirPods, has seen significant success, accounting for 60% of the wireless earbuds market in 2020, an expansion, given Apple’s brand power and integration in everyday use tech devices. Conclusion:

In conclusion, companies that successfully reinvent or rebrand themselves often see significant financial success.

By embracing change and pursuing innovative strategies, Netflix, IBM, and Apple have found that a willingness to take risks and think outside the box can help propel them to the forefront of their industries. These companies serve as a testament to the value of transformation, proving that the ability to adapt and evolve is critical in the ever-changing business landscape.

In conclusion, rebranding and reinvention of companies have proven to be successful strategies in achieving financial success. Netflix, IBM and Apple have utilized these strategies to reach new heights, and their success serves as a testament to the value of innovation.

Through their ability to adapt to new market demands and capitalize on emerging technologies, these companies have been able to build strong brand identities and drive revenue growth. The key takeaways are that companies need to be willing to adapt and evolve to remain relevant in a constantly changing business landscape, and that innovation is critical to achieving financial success.

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